Ignorance and stupidity? I find that more insulting that being told to get better at using a weapon, though the pain is just bearable...I hope. Why do we feel such loyalty to a company? Hm, well for me its really down to the fact that Bungie have produced my 3 favourite games of all time; they thought of everything that I wanted in all 3. Just like pepsi, they make a new flavour that you like, so you're likely to buy that over Fanta etc. Same could be said with any product really; Sony make good TV's, so you tend to buy their TVs over Sanyo? (just examples folks). Either way, get a reality check d00d.