Destiny is my first "modern" game and first MMO. I very quickly abandoned Crucible and Vanguard to pursue my ranking with the FWC guild because I thought for sure it was heading somewhere... but it has not. Aside from their mottos, there is essentially zero difference between them and a person is better off pursuing just vanguard and crucible ranking because otherwise you just limit your options... whats the bloody point of the guild?! I leave it to you Destiny gamer professionals to figure it out, but if it helps here are some ideas I would follow if I were in Bungie Management: 1) the gear designs should be specific to a guild and should reflect the motto: i.e. a very aggressive looking battle helmet for FWC, a very regal crown like helmet for New Monarchy; some sort of "budget bag or stealthy sort of cloak for Dead Orbit so they can hide easily... that sort of thin 2) Dead orbit wants to flee, so they should have crappy weapons and the best armour; FWC wants to do battle, so they should have the best weapons and most simple armour; New Monarchy should be balanced. 3) There should be a reward or trophy for pursuing Rank 3 in all three of the guilds. 4) I don't know what.. but something to make it a thing to be "proud of".. maybe even a unique Subclass... maybe some unique cutscenes..