Yes, I know this is an old article, but it didn't get covered much. (I only just saw it now.) This is by far the most despicable thing they've done. Clearly they are exploiting their Christian-leaning beliefs to get good publicity. Providing free food to people in need is such a disgusting way to use them. This is yet another reason to keep religion out of the workplace.
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It may often times be wasteful, but you can't speak negatively about people being charitable, as much as you can criticize how worthless the act is.