The commercial literally shows prox chat. The commercial is joke but it represents the reality where situations can be useful like asking for help or how they had a full conversation without being in a party. Just saying, there's a laundry list of features that need to be added as well as plenty that still could be I.e. pvt matches.. If your excuse for not having prox chat is you don't want to hear children screaming cool thanks your opinion has been noted since the end of halo 2 over decade ago. This isn't mp cod. All you casuals need to stop trying to get the game made the way that best suits you. This game is made to be social. I'm an adult and know many adults that wish in such a world we could walk past people and just say hi, ask if they need help or are willing to help or compliment their armor. Fumbling with 14 menus and using an onscreen keyboard is slow. Ffxi on fxcking ps2 had a better communication system.