[quote]There seems to be no reason why we should choose A rather than B[/quote] On the contrary, a decision can be based off reason. Let me explain. Scenario; You're driving a car down a busy road with many pedestrians walking on footpaths. Option A; You can continue to obey the road laws, or Option B; You can veer off onto the footpath killing innocent by-passers. Although quite drastic this example is, it amplifies the choice, or decision to be made. That is of course to a mentally stable person. [quote]So are we making decisions based on our own unconscious internal ideological agenda, or is there some other driving force?[/quote] I suppose in a way we are, yet do not forget that the rules of society dictate much of what we do. These limitations bound us to follow a path of what is accepted. Our own ideological agenda does play a part in decisions because in all truth we are not physically or mentally restricted in any way what so ever, but the consequences of these actions/decisions are set out of what is the social means of acceptance.