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#Halo

9/25/2008 5:33:03 PM
357

Bungie....you better issue an apology/Statement!

Hey guys. Just to let you know that due to some small message in (or thought to be in) your new trailer that apparantly reads "Wheres Maddie?" small but growing numbers of halo fanboys are posting stuff on websites related to the disapperance of a kid in the UK named Madaline McCann. Now i dont know how well you know the UK press....but they can be, say...reactionary at best. Especially about Maddie. All it would take is a few more posts and you can be sure you'll end up in a few of the red tops....and i assure you it wont be favourable to the Bungie cause. They love a good anti-gaming story. You may want to issue a statement to people telling them to calm down before the press get hold of it. About 24 hours i reckon. Just thought i'd warn you :) P.s Ask Frankie if you want to know more about the British press...i'm sure he's got some horror stories..
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  • [quote][b]Posted by:[/b] elmicker [quote][b]Posted by:[/b] zManWithaPlan ...they had it for a few frames, in a random, minute long, teaser trailer...[/quote] This is a viral marketing campaign. We had screen grabs and analyses of every single little thing in that trailer online within 10 minutes. You cannot brush something off as being in "for a few frames" because it's the things that are in for a few frames that they want us to notice. It's already been confirmed by lukems that "maddie" is a character, and as they've been mentioned by name theyre probably going to have a siginificant role to play. Our finding it was not a mistake, so it was obviously planned by the marketing team. The marketing team then ignoring/being unaware of the potential connections to this strategy simply sadden me, because they're either lying or their quality has dropped so low to the point that they no longer even bother googling. Either one is a major disappointment.[/quote] I am amazed that you think that your personal conclusions of malice, conspiracy, forethought or feelings of disappointment are relevant. It is a name. A word. The fact that a percentage of the global population can make an immediate connection between the use of a name in fiction and a real life incident that involves the name is (to me) an interesting, but non-relevant point. The fact that someone can take the linking, project in an intent, or a deliberate lack of sensitivity, and then find error, fault or malice.... well, it just goes to show me that not only does it take all kinds to make up the world, but there are all kinds in the world. The name is a name. Its use was its use. The coincidence is a coincidence. And the harm.... the harm is that people are running around pointing fingers, clucking tongues, and making absurd allegations rather than moving on and getting back to either being concerned for a missing girl or being excited about an advertisement for a video game.

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