As long as the film is set in the same day and age as the product was I think it makes the film more believable not to mention it helps the industry
Even if it is selling out a bit I prefer film authenticity and believability over originality on pretty things such as food or drinks. Makes it a little more realistic is you catch my drift
But only on certain films
-
I think its annoying for them to jump to a random shot of the person using a specific service on a cell phone or a car. It just doesn't fit in.
-
As long as it isn't "MMMMM! THIS FOOD IS TASTY! THE AUDIENCE SHOULD GO BUY TASTYFOOD TODAY!"