They are now trying to get people to buy the expansion #1 by throwing in a free poster...
I'm not joking!
http://www.gamestop.com/collection/destiny?cid=bnr_10005248
Edit: I should have been more clear. I actually like it when companies throw in extra DLC, and I bought my copy from Gamestop just to get the special red sparrow. I just found the poster to be silly, and almost like they weren't able to get Bungie to whip up some special shader or something for them. I didn't mean "low" as in evil for making money, I meant "low" as in "not trying very hard". Perhaps I was just in a bad mood :P
Also, for everyone who DOES want the poster, don't worry, I'm sure it will be on eBay for $5 in a week or so. I got my blacksmith shader cheap that way.
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So? This in no way is GS trying to help Destiny "Recover", sucker people into buying the DLC, or whatever it is you think they're doing. This is a smart business move. People are going to buy the expansion, GS wants that business. So now they're offering something nobody else is to help attract new or current destiny customers to their store and promote business.