Yeah, this is a thing, but don't get your hopes up, you get a gamer picture and a background that both have Microsoft and Xbox scrawled all over it, so nothing there. And to get the background you have to download it on your PC and then install via USB on the Xbox.
You also get the chance to download Halo: Forward Unto Dawn for free and I think you have 4 days to download it then you can keep it for 14 days, unless you start watching it, then you can only keep it for 48 hours. And it was free a few months ago anyway so anyone who wanted to watch it would've already.
There was also a personalised digital 'poster', basically just a green background that says thank you with your gamertag on, and I don't even think that that can be used on your Xbox.
It also says it comes with 'everything your need to decorate your profile to celebrate', which just sounds strange.
So yeah, typical Microsoft, I feel as though as their fans we are treated like idiots.
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#Offtopic
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you mean the sunset overdrive giveaway? which is just stupid as i have the game -_-