"But it's a joke to suggest it was made for teenagers." I did not suggest this. The OP said it was made for Older Gamers (the larger purchasing demographic). Yes Transformers is marketed to children. The fan base for transformers products that includes adults is not growing, it is not an emerging market. The existing adult fan base will buy transformers products based on nostalgia. Big noticeable advertising of this type is targeted to emerging markets, it is aimed at getting new purchasers. Adult transformer fans go out of their way to find and purchase transformers products, they will purchase them if they are just sitting on the shelf. "and to suggest that this game is "made for teenagers" is an absolute joke" again I did not make this statement. This practice of misstating the opponents argument so that the misstatement may be refuted is known as the straw man fallacy (A fallacy is an argument that uses poor, or invalid, reasoning). "They are not stupid enough to..." this statement is conjecture throughout the history of gaming many companies have indeed been stupid enough to do many things including, but not limited to, marginalizing and isolating massive consumer demographics. The female demographic, for instance, represents nearly half of all gamers and they are marginalized by companies on a regular basis. However even that is specious reasoning given that a rudimentary binary division of a population will not actually give you worthwhile information. Also at no point did I say that this game was EXCLUSIVELY marketed to teenagers, nor did I say that this game was not marketed to adults, I stated that it was marketed to teenagers and that it was not marketed to the OP specifically. It was in fact also marketed to children, it was also marketed to adults, it was not marketed to any one specific demographic. If the OP is correct and the game was made for a specific demographic then the ad campaign which as you said was designed for broad appeal is as I stated an exploitative practice. If you are correct and the game was not made for a specific demographic, then the argument is moot because the OP's claim (which I was offering a counter consideration to) is not valid. But the validity or invalidity of the thesis does not in any way alter whether my counter consideration was developed using sound logical principles. Thank you for spending your valuable and limited time to adding breadth to this discussion.