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Edited by Vakris One:
12/8/2014 11:28:11 AM
8
Destiny DLC: Why is it more expensive in the UK?
[u][i]Posted October 29th 2014[/i][/u]
I don't normally make posts commenting on these matters but this time I had to because I really want to know what is going on. Hopefully someone can help me understand.
Okay, so the link above from IGN states, "[i]The Dark Below, will be available on December 9 for $19.99 / £19.99 as a standalone purchase, or as part of the $34.99 / £34.99 Season pass which also offers the second expansion, House of Wolves.[/i]"
Now, if The Dark Below costs $19.99 (US Dollars) in the UK it should cost £12.40 (Pound Sterling) according to the current exchange rate. Pricing it at $19 and £19 means it's more expensive to buy it in the UK. For example, If I take £12.40 with me to the USA right now and buy The Dark Below while I'm there for $19.99 I will have spent exactly £12.40 on that purchase. However, if I buy the same DLC from the UK I will be paying £19.99 (that's £7.59 more).
[b]Why is the price of the DLC not following the exchange rate?[/b]
I would actually have considered buying the DLC at around £12 because that would be a reasonable price for expansion content. But £19.99 is:
a) Way too much for DLC. I can buy a brand new copy of Watchdogs on PS3 for that exact amount (http://www.amazon.co.uk/UBI-Soft-300055079-Watch-Dogs/dp/B00844PENW)
b) Not a fair price compared to the $19.99 US Dollars it is being sold for in America.
I am genuinely stunned as to why it isn't £12.40 over here in the UK as that is (currently) the correct conversion for $19.99. Ever other game/DLC I have played was priced accordingly in pounds equivalent to dollars. Destiny (PS3) itself was priced £40/$60 on release and still conforms to the exchange rates.
Why does Destiny's DLC want to rip off UK gamers?
[u][b]Edit (8th December 2014)[/b][/u]
Thanks for the new comments by recent posters. Glad to see this issue seeing a resurgence in interest.
[u]Here's some recent developments of note[/u]:
[b]Deej's[/b] comment on the subject (from a recent post):
https://www.bungie.net/en/Forum/Post/82527521/0/0/1
Good post by a fellow user:
https://www.bungie.net/en/Forum/Post/82579552/0/0
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2 RepliesIts to do with tax etc. When you look at average wage in UK and US it actually equates to the same %of a typical monthly pay packet. The math was done a few weeks back...cant find the post now unfortunately.
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7 RepliesInform yourself about economics and countries. Same things don't have the same value in the world!
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1 ReplyRiding through Meridian Bay, In an Intercepter yay, O'er dead bodies we go, Blasting all the way. Space turtles growl and scream, Their blood is turning bright, What fun it is to ride and scream, A slaying song tonight oh! Dlc, Dlc, time for Dark Below! There's a girl named Eris, just so you know! Crota's End, Crota's End, time for the new raid! We only get to explore it though, after Bungie's paid!
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2 RepliesYou'd have thought that given the time elapsed since the op bungie may have responded, this is disappointing. With no response, are we left to assume that we as UK consumers are being charged more purely because they can? Only way around it (if you share my disappointment) is to not buy it until a fair price point is reached, or a reason is provided. Is it going to cost bungie more to market and distribute the DLC in UK? Are there taxes applied that we as consumers are not aware of that justify the higher price point? Until we get a response we can only assume, rightly or wrongly that we are being over charged because bungie want to.
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That really sucks.
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2 Repliesset up a US account
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1 ReplyBump! In the hope of some reply from Bungie
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1 ReplySimple fix to this problem! [spoiler]Move to the US[/spoiler]
