$35 is $35, but it'salso a matter of valuing what other people value at the same price. For someone with a six-figure salary, a $500 television might be an impulse buy because its a pretty good deal for the size. But for students working part-time, or for minimum wage, or god forbid both, a $5 pizza from Little Ceasars might be considered splurging. For me, it isn't the $35. I could scrounge that up easy for a game that I was sure was worth it. To me, Destiny isn't worth the add on. Yet. The transparency about the IB possibilities is a good sign for me, but I need to see some work and planning for maintaining PvE, or improving the lackluster story. The DLC may well offer more than its price in value to someone who doesn't care about plot, but I care, so I won't pay for it.