Well, if you want to be honest about such things... You'd also have to be honest that a lot of other video game reviewers (including professional ones like IGN) are also paid ad revenue for what they're doing. Some of them even take kick backs or other perks from game companies for favorable reviews. There's been scandal on that before. I just prefer people find reviewers they enjoy or think they can trust. I like Angry Joe because he's entertaining and hits a lot of the points in games I have problems with. I don't think he's always right and I don't always value his opinions. In fact, I disagree quite a lot with his Borderlands 2 review as an example. To be honest, by your definition of "editorial", I consider pretty much all reviews as "editorials" as there's really no "quality control" in terms of scores given. Sometimes games will get scores worse than other games and there's no way the game is worse than other ones. It's all very subjective and laden with personal bias. The moral of the story is just this: If you personally enjoy a game, doesn't matter what the review or reviewer says. Enjoy the game. If you want to go the route of reviews, just find someone you enjoy and/or trust and take their opinions with a grain of salt. As long as you always remember that even reviews are subjective personal opinions... You can remember that they aren't gospel by any means and they aren't perfect in any measure.