Just figured it out this afternoon if it was a snake it would've bit me, the thing about it is for the upgrade is only available for the Ps3 & Xbox 360 but they're is no digital pre order in stores for the 360 how it works is Gamestop gives away no digital keys and not in email either unless you choose to pay it through the website they're just marketplace currency to the the GoD ( Games on Demand ) same applies to Ps3 if not already pre loaded. The offer will start on the Xbox 360/Ps3 (If not pre loaded) when the GoD comes out at 2am CST for me or whatever time zone your in that's why I'm starting mine soon as it comes out then going to bed while it downloads. Same thing for Ps3 to Ps4 but for the servers go up for me at 7am CST while for others you might have to check your time zone on a time zone converter like I did to see what time the GoD starts along with when the servers open up. Hope this somewhat clarifies things.