Instead of the beating dead horse of how microsoft screwed up their promotion for this gen's console, what would they have to change in order to get more people to see them in a more positive light.
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They need time and games. Seeing as the entire Gen has started off as a gen of disappointment and unmet expectations, MS can't really do anything until it can sell a solid title. Oh and one that won't be gimped by last gen. Better commercials would help too. They are supposed to be selling fun, and MS commercials do no get the "fun" across to the viewer. Aaron Paul talking about how he doesnt have time to play with his cool new XBone, but "oh look at the features", is not selling the fun of the experience on XBOne, and the commercials with gameplay over movie speeches are just awful....the Rocky one being the worst.