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6/30/2014 3:02:14 PM
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How two Polish gamers created a global blockbuster

[url=http://www.bbc.com/news/business-28041975]Short BBC piece on the guys behind The Witcher.[/url] [quote]Sitting in his modern glass and brick Warsaw office, Marcin Iwinski, the co-founder and joint chief executive of the company between the game, CD Projekt, says he couldn't believe his luck. Mr Iwinski's business has sold seven million copies of the blockbuster series, but getting to a point where it could make money from it was as challenging as anything its team had devised for gamers to tackle. ... "A lot has happened since opening the country to the EU and it's more that people believed in themselves," Mr Iwinski says. "Right now is the time when the entrepreneurial spirit of the Poles can show. It's definitely helpful there are good universities and the programmers are among the creme de la creme of world programmers." ... From the start of the business, the biggest problem for CD Projekt was how to convince Polish gamers to buy legal games instead of the widely available and cheaper pirated versions. To differentiate themselves from the rest the company started translating every game they sold into Polish. They employed famous Polish actors to do voiceovers, and put a quality seal on each box. ... CD Projekt now employs 350 Polish and foreign staff. It is developing a new game, Cyberpunk 2077, with echoes of the film Bladerunner, and the third instalment of Witcher will be released in February next year. Mr Iwinski says: "During all this time the most important thing was our passion for games and the belief that we really feel what we are doing. Passion was fuelling us, we love what we do."[/quote]

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