No one bought BF4 for the campaign, but it's just sad to see how tacked on the campaign was. A 5 hour single player experience is seriously a new low for the shooter genre.
The Bad Company spin-offs had it done right. Humor mixed with tension, wide non-linear levels, and a plot that was coherent and likeable. At least COD has a single player that is worth playing through.
Seriously DICE if it's just an afterthought, don't bother putting it on disc.
*This is coming from a person who played Halo 3, H4, and Reach for the story and whose favorite game of the generation is a tie between The Last of Us and Uncharted 2.*
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They need to just make the Battlefield games (outside of the Bad Company storyline) multiplayer only. It would probably save a lot of dev time.