Yeah but most of the people that use 360 as an entertaiment device didn't buy it at 350$. Having a box that can do almost everything is fine, but at the beggining of the cycle is games what matter most. Nobody, except for the hardcore, are going to spend 400$ on a console to watch TV. That's why i think microsoft totally messed up, Apple TV and Google TV have been a total failure, i don't know why Microsoft is trying to replicate that. Maybe in 3 years when the console price comes down, it will the time to focus on things that attracs the general public.