Step 1.) make an awesome game Step 2.) release trailers and vidoc's for said game... Here's ^ an example Step 3.) start making a seperate shitty game Step 4.) spend 400 million of your 500 million dollar budget to market awesome game Step 5.) get rid of awesome game Step 6.) sell shitty game Step 7.) sit back, swim in $ and lmao Step 7.5) release shitty DLC Step 8.) Continue to fondle your publisher's nut sack Step 9.) repeat step 1, this time add a 2 to the end of your game's title