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#Campaign

Edited by ExpBountyHunter: 5/16/2014 5:44:07 PM
13

The expirement and my results.

So far it seems that Bungie has not been going all out on their marketing campaign. This may be because Bungie only owns the IP (intellectual property) and not the publishing rights like Activision. You would think, however, that with a huge company like Activision, we would be seeing Destiny everywhere. This is not the case. I work at a local grocery store where you come into contact with many different types of people which was perfect for my experiment. I asked, "What do you know about Destiny," to my hardcore gamer friends, the more casual gamers, people that stick to the Wii, people that rarely play games, and those who dislike it. 1. Hardcore Gamers. "Yeah, Destiny is Bungie's next amazing game!" 2. Casual Gamers. "That's some game isn't it?" 3. Wii People "Sounds like a book." 4. People that rarely play. "That's a dating website I believe." 5. People that hate games. "Hurry up and finish my order!" I felt that these responses were rather surprising. Why have they not truly started their marketing camping yet? What could they be waiting for? Could they only be targeting the more serious gamers and not the rest of the population? I obviously understand that it seems E3 is their current target, but might that be too late?

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  • Perhaps we're going to see nonstop advertising after E3. They'll probably try to push for a lot of extra preorders for beta access during E3, and with the ability to play competitively at E3, there will be plenty of footage and info to get people excited. I would be more worried if this were another developer, but Bungie does what they do very well. Activision isn't a inexperienced no-name company either. So much can happen in just a few months. With the right marketing, I don't think it will be difficult for Destiny to gain a much larger following. There always is that worry in the back of my mind, though... [spoiler]Please God, don't let it be another Brink.[/spoiler]

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