'Gif' is pronounced 'jif'. [quote]The creator of the Gif graphics format has said that his invention should be pronounced so it starts with a "j" rather than with a hard "g". Steve Wilhite told the New York Times that he was "annoyed" there was still a debate over how to say the acronym. He added that the Oxford English Dictionary was wrong to say it could be pronounced both ways.[/quote] Well, shit.