Please before commenting mention if you watched the video in its entirety.
Its a marketing trap. Please watch the video
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#Bungie
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In all Honesty, if Bungie wanted this game to Last Long with their "Crucible". They would have added in Ranks or something to work towards such as Multiplayer Stats. That itself is what kept many playing games such as Halo, CoD, GearsOW, Ect.. Guaranteed if they added in Rankings for crucible you'd find alot more people willing to play it rather than Getting off after completing the Daily, Heroic, Nightfall & VoG. Give the Higher Level Players & Competitive players something to work towards.