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originally posted in:Secular Sevens
5/1/2013 3:48:38 AM
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Conservatives Less Likely To Purchase Light Bulbs Labelled "Environmentally Friendly"

[quote]This research demonstrates how promoting the environment can negatively affect adoption of energy efficiency in the United States because of the political polarization surrounding environmental issues. Study 1 demonstrated that more politically conservative individuals were less in favor of investment in energy-efficient technology than were those who were more politically liberal. This finding was driven primarily by the lessened psychological value that more conservative individuals placed on reducing carbon emissions. Study 2 showed that this difference has consequences: [u]In a real-choice context, more conservative individuals were less likely to purchase a more expensive energy-efficient light bulb when it was labeled with an environmental message than when it was unlabeled[/u]. These results highlight the importance of taking into account psychological value-based considerations in the individual adoption of energy-efficient technology in the United States and beyond.[/quote] Lol @ conservatives. Malevolent pricks.

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  • Hmm, I need a new lightbulb. Let's see, I can get a 5 pack for a buck or one CFL for three bucks. Here's my theory. Pretty much since Y2K, we've been hearing tons and tons of "doomsday" stuff, from "we're out of oil by 2007" to "Planet X is going to smash into us on Dec 21, 2012". I think it's just gotten to the point where some people have just tuned out all the "Earth is doomed" and "save the planet" stuff we hear practically every day. I think it's more along the line of "should I buy a bag of Lays or the superhealthy gluten free chips? Ah, -blam!- it, the Lays aren't going to kill me, and they're cheaper."

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